Updated Fujifilm Lens Roadmap: Fuji X Mount Cinema Lenses!

As many of you know, I am a huge proponent of the Fujifilm X lineup. The lenses and cameras they create a wonderful alternatives to the clinical photography gear that has spread across the market over the past decade, but one of the complaints that constantly comes up is the lack of a full lens…

Don’t get your hopes up, Kodachrome is probably not coming back…

This rumor was supported by the Chief Marketing Officer of Eastman Kodak, stating that the company was going to look into bringing back the iconic filmstock. Unfortunately that interview was with the wrong Kodak! Over the recent decades Kodak has split into multiple companies, each with very different directives and products. The company that owns the film…