Photography News

Nikon Cancels DL Camera Series: Financial Troubles the Cause?

Nikon has announced that it will be cancelling the DL premium series compact cameras! In a press release issued early today, Nikon stated that  “sales of the long-awaited DL series of premium compact camera, the DL18-50 f/1.8-2.8, DL24-85 f/1.8-2.8, and DL24-500 f/2.8-5.6, will be canceled.” Source.

The lineup was supposed to offer an alternative to the Sony and Panasonic large sensor compact cameras, but has been plagued with production issues since the pres release. First slated to be released in June 2016, but delayed due to production issues, the cameras have been hotly anticipated by many. But as time moved on and release dates pushed further back the competition has release several camera series that have put the DL series slightly behind in terms of features and technology. All of the issues and delays have added up to Nikon cancelling the series before they ever hit the market.

Though the camera series was promised late last year to be release in early 2017, this news does not come as a surprise to many as Nikon is undergoing a massive restructuring, shedding over 1000 employees in a volunteer early retirement program due to the 8.2% loss in sales over last year.

The cancelling of the DL series will leave a massive hole in the Nikon lineup. With the ageing 1 series, and no high end compact camera series, Nikon is left with no competitive products to compete in the ever growing compact system market. It leaves me wondering what will the future hold for Nikon…