Hasselblad is considered by many as one of the most iconic camera brands on the market today, up with the likes of Alpa or Leica. From camera’s like the 500 series or the mid 19th century to the powerhouse H series or today, most people that dabble in the realm of photography are at least familiar with the name. But the past few years have been tough on Hasselblad. From the hostile takeovers, and major financial crisis, to their terrible business decisions (their phase of re-branding Sony cameras and charging an extra few grand for a wooden handle glued to the outside may be the most memorable), the future of Hasselblad was on shaky footing.
Enter Perry Oosting, the man credited with turning around the company. The same man who backed the amazing H6 series and the very innovative X1D mirrorless medium format camera. But the era of Oosting appears to be over. In a recent press release by Hasselblad, it appears that without warning and delay Oosting will be leaving Hasselblad at the end of the month. Though a temporary CEO (Paul Bram) has been appointed, I’m sure we will see some growing pains during this transition period, lets just hope that it’s not going to throw off the production of the X1D!
I am left wondering how the role of the rumored DJI takeover plays into this, but at this point only time will tell….
Hasselblad announces change of management structure
Gothenburg, January 2017
Hasselblad, the leader in high-quality professional medium format cameras today announced that Perry Oosting, CEO, will step down from his role by the end of this month.
Having guided Hasselblad to stability, strong sales as well as the partnership with aerial camera company DJI, CEO Perry Oosting has accomplished what he was asked to achieve and has decided to step down from his operational responsibilities and return to a role as advisor to the board. “We would like to thank Mr Perry Oosting for his extraordinary efforts. Under his leadership a foundation for future growth is established and the company has extended its customer base substantially,” said the Supervisory Board. “In the beginning of 2015 I was asked to take the role as CEO to secure sustainable growth and prepare the business for the next steps in its development. During 2016, we launched several new products and a complete new electronic platform. The market reaction to the strategic direction and its products were overwhelming. I would like to thank all involved and foresee a bright future for the team of Hasselblad.” said Perry Oosting.
The Board of Directors has, effective as of Feb 1, appointed Paul Bram, currently Advisor to Hasselblad, as Interim CEO. “We are happy to announce Mr Paul Bram as an interim CEO. Paul is coming from his position within Hasselblad as Advisor and has a vast leadership experience from his time at Ericsson and Gambro,” said the Supervisory Board. “I am honoured to take on the role as interim CEO for this iconic and much-loved company. Hasselblad represents outstanding quality, passion for fine art and pioneering technology. Over the coming months we will continue the started path and strategic direction, including accelerating R&D and software development in Gothenburg, Sweden. Going forward I am immensely proud to be part of this continuing journey.” said Paul Bram.